MEMPHIS, Tenn. — The FedEx St. Jude Championship has long celebrated Memphis through its food, with a fan-favorite lineup of local restaurants that bring hometown flavor to TPC Southwind. This year, the tournament is adding two new names to the menu: Torchy’s Tacos and Smackers—plus a new beverage partner, Coca-Cola Consolidated. Making its tournament debut, Torchy’s Tacos will bring bold, flavor-packed taco creations to TPC Southwind. Known nationwide for their creative taco combinations and signature queso, Torchy’s has built a loyal following across more than 130 locations. During tournament week, taco lovers can find Torchy’s at the 18th and Mane fan zone.

Also new this year is Smackers, a locally owned Memphis hotspot founded by Chef Kevin Jamerson. Celebrated for its burgers, wings and best-selling Grilled Salmon Club, Smackers has built a loyal following through bold flavors and never-frozen ingredients and will now bring that same quality to TPC Southwind. During tournament week, fans can find Smackers at the 18 Green Courtyard.

They join a fan-favorite lineup of returning vendors, including barbecue staples Rendezvous and Commissary, Memphis classic Pronto Pup, refreshing frozen treats from Snowbirds and coffee from locally owned roaster Cxffeeblack. Fans can also look forward to the return of Birdies & Bubbles, serving up an exclusive tournament-week menu of Southern-meets-Italian dishes from James Beard Award finalists Andy Ticer and Michael Hudman, the chefs behind Andrew Michael Italian Kitchen, Hog & Hominy and Catherine & Mary’s.

Also new this year: Coca-Cola Consolidated has signed on as the official soft drink provider of the FedEx St. Jude Championship. Fans can stay cool with refreshing Coca-Cola products throughout the course, but the partnership goes far beyond beverages. As part of their commitment to the community, Coca-Cola Consolidated is hosting an exclusive behind-the-scenes workforce development tour for students from the Boys & Girls Clubs of Greater Memphis, scheduled for Tuesday during tournament week.

“We’re proud to partner with the FedEx St. Jude Championship as the official soft drink provider and to support an event that truly represents Memphis,” said Aaron Bell, Vice President Sales & Service for the Mid-South Market Unit at Coca-Cola Consolidated. “Beyond providing refreshments, we’re committed to investing in the next generation—starting with this partnership with the tournament and the Boys & Girls Club of Greater Memphis. We want them to gain real insight into the variety of career opportunities involved in staging a world-class sporting event, from operations and hospitality to community engagement and logistics.”

This August, the FedEx St. Jude Championship returns to TPC Southwind with the biggest names in golf—and a food lineup as unforgettable as the competition. Don’t miss your chance to experience it all—get your tickets today and witness playoff excitement, Memphis style.

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